Washing Machine Market: Product innovation has led to the development of smart connected washing machines


The introduction of smart connected washing machines is attracting consumers and has managed to influence a section of the customer-base to replace their old washing machines with their smart connected counterparts. The increase in the demand for energy-efficient and fully automatic appliances is expected to boost the washing machine industry over the forecast period.

A steady growth in demand for commercial washing machines has enabled manufacturers to focus on developing heat-pump-powered dryers rather than conventional electricity & gas dryers. For instance, manufacturers such as Whirlpool Corporation and LG Electronics have introduced such heat-pump dryers in their products. More vendors are expected to adopt this technology in their product portfolio with the advent of unique and smart connected devices.

It is estimated that heat-pump dryers are 30% more energy efficient than traditional dryers. Due to the high price of these pumps, consumers are reluctant to adopt washing machines integrated with these dryers. However, the prices of these devices are expected to decline over the next three years with more manufacturers implementing heat-pump dryers in washing machines.

For the conservation of water, Xeros Ltd. developed the polymer bead cleaning that delivers energy and water savings for delivering cleaner laundry. These beads are reusable and have a lifecycle of hundreds of washes before its recycling. As per the company, the utilization of these polymer beads facilitates 80% reduction in water used, 50% less energy consumption, 50% less detergent as compared to the traditional washing along with delivering enhanced cleaning results. The usage of these beads is expected to save 5 billion gallons of water in the U.S. per year, thereby reducing the carbon footprint.

In the commercial sector, there is a high demand for washing machines from the hospitality and tourism industry. The increasing proportion of carbon footprints and energy resources has led this sector to adopt green practices for conserving resources and reducing their costs. Reducing the utilization of chemical, water, and energy are essential for the hospitality and hotel industries’ sustainability efforts. In order to address these efforts, vendors are struggling to implement green initiatives. For commercial laundry, the technological process is re-examined, resulting in a solution that delivers cleaner laundry at a lower cost as compared to the traditional laundry process.

Moreover, the recent advances in the technology by key players such as Samsung Electronics Co., Ltd. and Miele are transforming the washing machine industry. For instance, Samsung’s smart control washing machines can be remotely monitored by using a smartphone application. Additionally, the eco check function enables users to manage the amount of water and electricity consumed per wash.

Features such as auto optimal wash technology, automatic detergent dispenser, power wash system, cap dosing system, and steam care functions introduced by key manufacturers have distinguished their products from their competitors’ products. Samsung and Miele are leading in the innovation and uniqueness of their products in laundry care, focusing on modernization and latest advancements.



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